Media companies are undergoing dramatic transformation. New competitors have disrupted traditional business models, so they are rethinking how they create and distribute content. Successful media companies are providing consumers with more content than ever before with the agility to react quickly to changing market needs and dynamics. They are putting the customer at the center of everything they are doing by delivering a superior experience through deep insights into audience engagement and content usage. SAP helps media companies provide an unparalleled customer experience, across all channels, while maintaining operational efficiencies, and uncovering new revenue opportunities to lead in this new era of intelligent technologies. The best run SAP.